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Home/News Feed/BrewDog and Tilray launch £1M bar tab for football fans in UK and Ireland from July to September 2026
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BrewDog and Tilray launch £1M bar tab for football fans in UK and Ireland from July to September 2026

Market News
17 Jul 2026
GlobeNewsWire
View Source
Bullish
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BrewDog and Tilray Brands have announced a £1 million bar tab at participating BrewDog pubs in England, Scotland, and Ireland starting July 20, 2026, running through September 30, 2026. Football fans can redeem two free pints per person via the BrewDog Treats loyalty platform to celebrate the sport together, regardless of the tournament outcome. This initiative aims to keep the football spirit alive with watch parties and shared moments in pubs, enhancing fan experiences throughout the summer. The offer is first-come, first-served and exclusive to Tilray-owned BrewDog pubs, excluding franchises.

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