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Brave Bison offers £43.1M cash-and-shares to acquire System1, valuing it 65% above Feb price.

Company Fundamentals
13 Jul 2026
Proactive Investors
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Bullish
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Brave Bison has proposed a £43.1 million cash-and-share offer to acquire System1 Group PLC, aiming to merge the two into a marketing data and technology group with £79 million in pro-forma net revenue. The offer values System1 shares at about 327p, a 65% premium over its February closing price and a 7% premium over its July price. Brave Bison already owns 28% of System1 and plans to buy the remaining 72%, with System1 shareholders receiving about 19% of the combined company. The deal is expected to generate roughly £14 million in adjusted EBITDA before cost savings, funded by a credit facility without new equity issuance.

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