Bluesky shifts focus from rivaling X to building community-driven spaces like Reddit

Bluesky, a social media platform born from Twitter, is shifting its strategy away from competing directly with X (formerly Twitter) and Threads. Instead, it aims to develop individual community-driven spaces inspired by Reddit's model, moving away from the traditional "public square" feed style. Despite a decline in daily active users, Bluesky plans to modernize its video features and explore new opportunities, with its COO emphasizing the platform's potential beyond advertising. This shift reflects Bluesky's goal to create a more useful discovery mechanism and foster deeper community engagement rather than broad public broadcasting.