Bilibili reports Q1 2026 revenue growth and first net profit in years, driven by user growth and advertising.

Bilibili Inc. announced its Q1 2026 financial results showing 7% revenue growth to RMB7.47 billion (US$1.08 billion) and a net profit of RMB202 million (US$29.3 million), reversing a net loss from the prior year. Daily active users increased 8% to 115.2 million, with advertising revenue up 30% due to improved offerings and efficiency. The company also expanded gross profit margin to 37.1% and adjusted net profit rose 62%. Bilibili highlights AI investments to enhance content and commercial growth, aiming for sustained profitability and long-term value.