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BigCommerce integrates PayPal Store Sync to boost AI-driven shopping for merchants.

Market News
29 Apr 2026
PYMNTS
View Source
Bullish
pluang ai news

BigCommerce has integrated PayPal's Store Sync into its app marketplace and channel manager to help merchants connect their product catalogs, inventory, and order management with AI-powered shopping platforms. This integration allows merchants to be discoverable and purchasable on AI-driven surfaces like Microsoft Copilot and Meta, aligning with the growing trend of consumers starting their shopping journeys via AI. The move aims to position merchants to convert sales more effectively as AI changes how people discover and buy products.

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