Big Idea Ventures and Mars Petcare launch 2026 program to boost sustainable pet food innovation.

Big Idea Ventures and Mars Petcare have launched the 2026 Next Generation Pet Food Program, partnering with AAK, Bühler, Givaudan, and Ingredion to accelerate sustainable pet food solutions. The program targets startups developing alternative proteins, fats, oils, and novel ingredients to reduce the environmental impact of pet food. This year, there is a stronger focus on Asia, reflecting the region's growing role in sustainable food innovation. Selected companies receive funding, expert guidance, and opportunities to showcase their solutions, aiming to scale breakthrough technologies globally.