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BidMachine expands mobile ad program with Direct Placements and launches Agentic Readiness pilots for Q3 2026.

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22 Jun 2026
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Bullish
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BidMachine has expanded its Direct Placements program, offering premium mobile inventory with over 20 active demand partners and enhanced transparency and identity resolution features. It also introduced Agentic Readiness pilots, a protocol-agnostic interface allowing buyer agents to transact against its supply, set for general availability in Q3 2026. This development supports mobile in-app advertising growth by providing clean, verifiable supply paths and advanced identity solutions, addressing the fragmented agentic buying standards in the industry. Interested partners can join pilots now, with full rollout planned for later this year.

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