Beyond Meat launches Beyond Immerse, its first functional beverage line, in New York with athlete Josh Hart as ambassador.

Beyond Meat has introduced Beyond Immerse, its first functional beverage line, in the New York metro area through a distribution deal with Big Geyser, reaching over 26,000 retail and foodservice outlets. The beverage combines plant-based protein, fiber, antioxidants, and electrolytes in a light, sparkling drink available in three flavors, each with 20g protein and 7g fiber. This launch marks Beyond Meat's expansion into functional beverages, emphasizing clean, plant-based nutrition for active lifestyles. Professional basketball player Josh Hart is the brand ambassador, promoting the product through fitness events and campaigns focused on performance and recovery.