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Crypto absent from IEM Cologne Major as traditional gambling dominates esports sponsorships

Market News
12 Jun 2026
Crypto Briefing
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Neutral
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At the IEM Cologne Major 2026, a major esports event with a $1.17-$1.25 million prize pool, no blockchain or crypto sponsorships are present. Traditional gambling companies like BetBoom dominate sponsorships, reflecting a shift since the 2021-2022 crypto bull run when crypto firms heavily invested in esports. The collapse of crypto sponsors like FTX during the bear market led to a withdrawal of crypto funding. This highlights the current esports revenue reliance on stable, traditional sponsors rather than volatile crypto partnerships.

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