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Best Buy poised for growth under new CEO with innovation and retail media driving expansion

Market News
23 Jun 2026
Proactive Investors
View Source
Bullish
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Jefferies analysts see Best Buy entering a growth phase under incoming CEO Jason Bonfig, driven by product innovation, retail media, and expanding third-party marketplace. Bonfig's strong vendor relationships and early exclusivity on new RGB TVs position the company well amid supply chain challenges. The rollout of RGB TVs with bundled services and enhanced advertising capabilities could boost revenue streams. Best Buy's focus on fast delivery and fulfillment optimization in appliances and marketplace expansion in the US further support its growth outlook.

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