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Intuit shares drop 62%, trading at 13x earnings amid strategic shift and AI concerns, but upside potential remains.

Analyst Insights
22 May 2026
Forbes
View Source
Bullish
pluang ai news

Intuit's stock has fallen about 62% from its 52-week high, now trading at roughly 13 times expected earnings due to concerns over AI disruption and challenges in the DIY tax market. The company is strategically shifting focus from the commoditized DIY tax segment to the higher-margin assisted tax services, expecting a 36% revenue increase in TurboTax Live. Despite workforce reductions and regulatory uncertainties, Intuit's broader accounting ecosystem shows strong growth and pricing power, with a 62% market share in the U.S. The stock's current low valuation offers potential upside, supported by ongoing margin improvements and a resilient core business, though investors should watch regulatory and AI risks.

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