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Beamr integrates NVIDIA AI upscaling to deliver 4K live sports from HD feeds without extra delivery costs.

Market News
05 Aug 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

Beamr Imaging Ltd. announced it is combining NVIDIA Video Super Resolution AI upscaling with its Emmy-winning content-adaptive bitrate encoding to convert HD live sports and broadcast feeds into 4K quality. This technology allows broadcasters to provide a premium 4K viewing experience without the high costs typically associated with native 4K production or delivery. The solution runs on NVIDIA RTX PRO GPUs and can be deployed on-premises or in the cloud. Beamr will showcase this technology at IBC 2026 in Amsterdam, emphasizing verified quality improvements through viewer testing to ensure the enhanced video is perceptible and cost-effective for broadcasters.

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