Bath & Body Works partners with Ulta Beauty to launch products in 600+ stores nationwide.

Bath & Body Works has formed a strategic partnership with Ulta Beauty to offer a curated selection of its popular body care and home fragrance products in over 600 Ulta Beauty stores and online at Ulta.com starting July 12, 2026. This move aims to expand Bath & Body Works' reach beyond its own stores by tapping into Ulta's large, engaged customer base, enhancing brand discovery and consumer access. The assortment includes exclusive items like the return of the Juniper Breeze fragrance and a mini fragrance mist set, alongside favorites like 3-wick candles and body care products. This partnership supports Bath & Body Works' strategy to reposition itself as a global brand and aligns with Ulta Beauty's goal to broaden its fragrance and self-care offerings.