Bath & Body Works launches first store and online shop in Brazil, tapping into a major beauty market.

Bath & Body Works has opened its first store and launched a digital shop in Brazil, marking its entry into one of the world's largest beauty markets. Located in São Paulo's Morumbi Shopping, the brand offers a tailored selection of popular and tropical-inspired fragrances to meet local preferences. This expansion is part of Bath & Body Works' strategy to grow internationally by reaching new consumers in markets with strong demand for personal care and fragrance products. The move strengthens the brand's global presence with over 550 international locations now operating worldwide.