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Barclays cuts Future PLC price target 55% after profit warning and traffic decline hit earnings forecasts

Market News
01 Apr 2026
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Bearish
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Barclays downgraded Future PLC from 'overweight' to 'equal weight' and slashed its price target by 55% to 285p following a profit warning. The company faces declining web traffic impacting high-margin digital advertising and e-commerce revenues, causing earnings forecasts to fall sharply through 2028. Structural changes like Google's AI-driven search updates and shifts in content discovery are key challenges. Despite a low valuation and cost-cutting efforts, Barclays remains cautious until Future shows stable earnings.

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