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Bank of America upgrades TripAdvisor to Buy, citing value potential from Viator and TheFork.

Analyst Insights
27 Mar 2026
24/7 Wall Street
View Source
Bullish
pluang ai news

Bank of America upgraded TripAdvisor from Neutral to Buy, raising its price target to $15 due to Starboard Value's increased board influence and a strategic review of TheFork. The firm sees Viator and TheFork as potentially worth over $2.5 billion combined, nearly double TripAdvisor's current value. Despite legacy brand challenges and declining hotel search revenue, Viator and TheFork show strong revenue growth and margin expansion. TheFork's sale process and Starboard's board control provide clear catalysts for unlocking value, though risks remain from the shrinking legacy segment.

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