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Jeremy Sturdivant spent 10,000 BTC from a 2010 pizza deal before Bitcoin's price soared to millions.

Market News
22 May 2026
Crypto news
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In 2010, Jeremy Sturdivant received 10,000 BTC in exchange for two pizzas, a transaction now celebrated as Bitcoin Pizza Day. At the time, the coins were worth about $40, but Sturdivant spent them on travel and goods before Bitcoin's price surged to nearly $69,000 per coin in 2021. This means he missed out on what would have been a fortune worth around $690 million. His story highlights the early experimental use of Bitcoin as a currency rather than a long-term investment, contrasting with its later status as a major asset.

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