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Ascend Wellness launches ROOTS program to support small cannabis businesses in MA and NJ.

Others
07 Apr 2026
PRNewsWire
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Bullish
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Ascend Wellness Holdings has partnered with NuProject to launch ROOTS, a six-month business readiness program aimed at supporting small cannabis businesses in Massachusetts and New Jersey. The program offers coaching, financial training, and mentorship to help participants improve operations, strengthen leadership, and prepare for procurement opportunities in competitive markets. Applications are open until May 11, 2026, and the initiative builds on Ascend's social equity efforts to support historically disadvantaged entrepreneurs in the cannabis industry. Participants will also have the chance to present their businesses to potential buyers and partners connected to Ascend's supply chain.

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