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James Murdoch's Lupa Systems acquires key Vox Media divisions, expanding into podcasts, video, and live events.

Company Fundamentals
21 May 2026
Forbes
View Source
Bullish
pluang ai news

James Murdoch's investment firm Lupa Systems has acquired three divisions of Vox Media: New York Magazine, the Vox Media Podcast Network, and Vox. This deal includes a strong subscriber base, a large YouTube audience, and nearly 50 popular podcasts, positioning Lupa to leverage diverse media formats including print, digital, audio, video, and live events. The acquisition reflects a strategic move to invest in media brands with loyal audiences across multiple platforms, aiming to grow subscriptions, memberships, and event businesses. The success of this deal will depend on maintaining and expanding these audiences under new ownership.

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