Ford shares rise on new MLB partnership and customer financing program with Bread Financial.

Ford Motor announced a multiyear exclusive partnership with Major League Baseball, becoming its Official Automotive Partner and supporting youth sports through community grants. Additionally, Ford launched a co-branded credit card and installment loan program with Bread Financial to boost customer engagement. Despite some short-term stock weakness and mixed technical signals, the stock gained 2% in premarket trading. Investors await Ford's next earnings update on May 4, 2026, with expectations of higher EPS and revenue.