Anthropic launches local rupee pricing for Claude AI in India, its second-largest market.

Anthropic has introduced local pricing in Indian rupees for its AI service Claude, reflecting India's importance as its second-largest market after the U.S. Prices for Claude Pro, Claude Max, and Team plans are now listed in rupees, including local taxes, though payments via India's popular UPI system are not yet supported. This move aims to reduce friction for Indian users who previously paid in dollars, helping Anthropic compete in the price-sensitive Indian market. The company has also expanded its presence in India with a Bengaluru office and partnerships with major IT firms, signaling a strong focus on growth despite some recent access restrictions on certain AI models for non-U.S. users.