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B2B healthcare marketers outperform peers but face data and budget challenges, says Anteriad report.

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29 Jul 2026
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Anteriad released the 2026 B2B Healthcare Marketing Edge Report showing that healthcare marketers are growing faster and hitting goals more often than other B2B marketers, with 33% success versus 28%. Investments in paid search and digital audio are rising, and buying groups are widely adopted, improving win rates. However, marketers face hurdles like data quality, compliance issues, and budget cuts, with 31% experiencing reduced budgets in 2026. The report advises improving data practices and campaign measurement to help marketers secure better budget support and sustain growth.

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