
Anheuser-Busch introduced the ComBar, a unique 10-ton mobile bar built from a real combine harvester, to honor American farmers and highlight its commitment to sourcing high-quality U.S.-grown ingredients. The ComBar will tour the U.S. in summer 2026 as part of the Choose Beer Grown Here initiative, encouraging consumers to support products made with American agricultural ingredients. Anheuser-Busch annually spends $700 million on ingredients from 700 U.S. farmers and holds U.S. Farmed certification for several of its popular beers. This campaign coincides with America's 250th birthday and aims to strengthen consumer connection to American farming and beer production.