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UBS upgrades Ford to Buy with $15 target, expecting 20% rally on EV and software growth.

Analyst Insights
14 Apr 2026
Finbold
View Source
Bullish
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UBS upgraded Ford's stock rating from Neutral to Buy, setting a $15 price target implying a 20.29% gain from current levels. Analyst Joseph Spak expects Ford's earnings per share to exceed $2 by 2027 and $3 in later years, driven by improved U.S. regulations, a pragmatic electric vehicle strategy, and a focus on higher-margin software. This bullish stance contrasts with most Wall Street views, where Ford is mostly rated Hold, with some Sell and Buy opinions. The average price target on Wall Street is $13.88, suggesting a more modest 14.18% upside.

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