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New MAPP report predicts a tough product cycle and hybrid vehicle rise in US auto market through 2031.

Market News
26 Jun 2026
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John Murphy, a veteran Wall Street auto analyst, launched Murphy Automotive Partners and its flagship product MAPP™, which forecasts the US vehicle pipeline through 2031. The report highlights a historic low in new model introductions, leading to an aging vehicle fleet until a late wave of new launches. It predicts a significant market shift with hybrid vehicles doubling their share by 2031, while pure electric vehicles plateau. The analysis also introduces the Brand Survival Index™, identifying which car brands are most at risk and which are positioned for success amid these changes.

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