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New MAPP report predicts a tough product cycle and hybrid vehicle rise in US auto market through 2031.

Market News
26 Jun 2026
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Neutral
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John Murphy, a veteran Wall Street auto analyst, launched Murphy Automotive Partners and its flagship product MAPP™, which forecasts the US vehicle pipeline through 2031. The report highlights a historic low in new model introductions, leading to an aging vehicle fleet until a late wave of new launches. It predicts a significant market shift with hybrid vehicles doubling their share by 2031, while pure electric vehicles plateau. The analysis also introduces the Brand Survival Index™, identifying which car brands are most at risk and which are positioned for success amid these changes.

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New report warns US auto market faces a 3-year new model drought, with hybrids rising and EVs stalling.

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Veteran auto analyst John Murphy launched Murphy Automotive Partners and its MAPP report forecasting US new car releases through 2031. The report highlights a deep 3-year product drought in the US market, with average vehicle age hitting a record hig...

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New Murphy Automotive Partners report warns of a tough product slump and brand survival risks in US auto industry.

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Murphy Automotive Partners, led by veteran analyst John Murphy, launched MAPP™, a new research platform analyzing US auto product pipelines through 2031. The report highlights a severe short-term product development slump, a shift from pure electric ...

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New Murphy Automotive Partners report forecasts a tough product slump and shift to hybrids over EVs by 2031.

New Murphy Automotive Partners report forecasts a tough product slump and shift to hybrids over EVs by 2031.

John Murphy, a veteran Wall Street auto analyst, launched Murphy Automotive Partners and introduced the Murphy Automotive Product Pipeline (MAPP) report. The report predicts a significant product slump in the US auto industry through 2028, with the a...

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