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American Airlines to install seatback screens and increase premium seating to boost onboard experience.

Market News
18 Aug 2026
Forbes
View Source
Bullish
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American Airlines announced plans to install state-of-the-art seatback screens on all narrowbody aircraft starting in 2028 and retrofit existing planes with more premium seats and legroom. This move aims to catch up with competitors Delta and United in offering a premium passenger experience. The airline is reversing its 2017 decision to remove seatback screens, recognizing the importance of onboard entertainment and comfort. Full fleet installation is expected by early next decade, alongside increased premium seating from 25% to 40% on narrowbody planes.

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