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UBS lowers Amazon price target but stays bullish on AWS and e-commerce growth

Company Fundamentals
29 Jul 2026
Proactive Investors
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Bullish
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UBS has reduced its price target for Amazon to $305 from $333 ahead of the company's Q2 2026 earnings report, while maintaining a 'Buy' rating. The price target cut reflects expectations of higher capital expenditures due to rising component costs and infrastructure demand. UBS adjusted near-term AWS revenue forecasts after shifting some revenue from late 2026 to early 2027, but remains bullish on AWS growth, forecasting 36% revenue growth in 2026 and 48% in 2027, well above consensus. UBS also expects improving e-commerce margins and highlights Amazon's Prime Video advertising potential, seeing upside in Amazon's valuation and operating income outlook for 2027.

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