Amazon expands 30-minute delivery service to more US cities, challenging Walmart and Target.

Amazon is expanding its "Amazon Now" service, which delivers groceries, electronics, and essentials within 30 minutes in several US cities including Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with plans to add more cities. Prime members pay a $3.99 fee per order, while non-Prime customers pay $13.99, with extra fees for orders under $15. This move intensifies competition with Walmart and Target, who are also enhancing same-day delivery options. The trend reflects a broader retail shift toward instant commerce, despite the higher costs and consumer preference for free standard delivery.