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Amazon launches Alexa for Shopping, a personalized AI assistant replacing Rufus to enhance online shopping.

Others
13 May 2026
TechCrunch
View Source
Bullish
pluang ai news

Amazon introduced Alexa for Shopping, a new AI-powered assistant that replaces its earlier tool Rufus. This assistant offers personalized shopping recommendations and automates tasks like price tracking and recurring orders across Amazon and other online stores. It supports voice and touch interactions on multiple devices and aims to make shopping more convenient by understanding user preferences and purchase history. The launch aligns with Amazon's broader AI and fast delivery initiatives, signaling a push toward more integrated and automated retail experiences.

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