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Amazon replaces Rufus chatbot with AI-powered Alexa for Shopping assistant.

Market News
14 May 2026
Namrata Sen
View Source
Bullish
pluang ai news

Amazon has discontinued its Rufus chatbot and introduced Alexa for Shopping, a new AI-powered assistant that combines Rufus's features with Alexa+. This tool personalizes shopping experiences using user data and is accessible via Amazon's website, app, and Echo Show devices. It transforms the search bar into an interactive Q&A engine, allowing users to compare products and schedule purchases based on price alerts without needing a Prime membership. This move strengthens Amazon's position in the competitive AI shopping market by leveraging extensive product data and customer reviews.

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