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Amazon's Alexa for Shopping set to boost retail growth and fend off AI competition, says Bank of America.

Market News
21 May 2026
Proactive Investors
View Source
Bullish
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Bank of America analysts highlight Amazon's new Alexa for Shopping platform as a key driver for long-term retail growth. The AI-powered assistant combines Amazon's vast product catalog and customer data with advanced features to personalize shopping, improving product discovery and purchase rates. This innovation aims to counter rising competition from AI shopping agents by Google and OpenAI, helping Amazon maintain direct traffic and boost sales. The platform could generate $215 billion in gross merchandise volume and $20 billion in retail profit by 2035, reinforcing Amazon's strong market position.

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