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Amazon replaces e-commerce AI assistant Rufus with Alexa for Shopping, available free to all US users.

Others
13 May 2026
CNET
View Source
Bullish
pluang ai news

Amazon is replacing its e-commerce AI assistant Rufus with a new feature called Alexa for Shopping, which will be available to all US customers within a week on the Amazon Shopping app, website, and Echo Show devices. This free service does not require a Prime membership and combines Rufus' product knowledge with Alexa Plus' personalized AI capabilities. Alexa for Shopping offers features like personalized recommendations, price alerts, product comparisons, and the ability to buy items from other retailers using the Buy for Me AI feature. Customers can manage their privacy settings through the Alexa Privacy Dashboard, making the shopping experience more conversational and tailored to individual preferences.

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