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Meta launches AI-powered Facebook Search tool aiming to generate $10B annually and challenge Google.

Market News
16 Jun 2026
Namrata Sen
View Source
Bullish
pluang ai news

Meta Platforms introduced an AI-powered feature called "AI Mode" within Facebook Search, which uses Meta's AI model Muse Spark to provide answers from public content rather than traditional search results. This innovation could generate over $10 billion in yearly revenue if it attracts a third of Facebook's users and monetizes 10% of daily searches, positioning Meta as a competitor to Google's search dominance. Despite some internal challenges in AI development, Meta continues to invest heavily in AI technologies and plans to open-source future versions of its AI model for developers.

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