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Digital Brands Group partners with top outdoor brand to boost AI-powered brand protection against counterfeits.

Market News
28 May 2026
Equity Insider
View Source
Bullish
pluang ai news

Digital Brands Group (DBGI) announced a new AI-driven brand protection collaboration with a leading global outdoor apparel brand, leveraging SECUR3D's technology to combat counterfeit listings and IP infringements online. This move marks DBGI's strategic shift from apparel operator to an AI-enabled platform, addressing the growing threat of online counterfeiting, which is estimated at $467 billion globally. The partnership builds on previous deployments with brands like Herschel Supply Co. and aims to expand DBG's AI brand protection ecosystem, offering a unique public-market angle combining AI commerce growth and defense. Investors should watch DBGI's continued AI partnerships as it evolves into a technology infrastructure player in retail and consumer brands.

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