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Adswerve named North American partner for Google's new Data Strength program to boost first-party data use.

Market News
02 Jun 2026
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Bullish
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Adswerve has been selected as a North American partner for Google's new GCS Implementation Partner (GIP) program, part of the Data Strength Partner Program. This partnership helps brands improve first-party data infrastructure to recover lost conversion signals and enhance marketing performance using Google Tag Gateway and Google Cloud Platform. Adswerve's approach increases conversion rates by 9% to 18% and offers a secure, efficient consulting model that accelerates data implementation. This move supports marketers in making better decisions despite challenges like signal loss and ad blockers.

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