Adstra partners with Databricks to launch CustomerLake, enhancing identity resolution in AI-driven Customer Data Platforms.

Adstra has become a launch partner for Databricks CustomerLake, a new Customer Data Platform (CDP) built natively on Databricks. Adstra's Conexa platform provides an identity resolution layer within CustomerLake, enabling brands to create more accurate and trusted customer profiles without moving data outside governed environments. This integration helps unify data, automate marketing campaigns, and personalize customer experiences with improved privacy and compliance. The partnership aims to solve longstanding challenges in customer data management by embedding intelligence directly into the data foundation, allowing marketers to achieve scalable, personalized engagement.