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Adobe launches AI agents to automate marketing workflows and boost business outcomes.

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20 Apr 2026
PYMNTS
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Bullish
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Adobe introduced new AI-powered tools including Adobe CX Enterprise, an agentic AI system designed to automate and optimize marketing workflows such as customer acquisition, engagement, and loyalty. The company also launched the CX Enterprise Coworker, which integrates AI insights across Adobe applications to enhance marketing team efficiency. Additionally, Adobe expanded partnerships with major AI platforms like AWS, Google Cloud, and OpenAI to scale AI-driven marketing solutions. These innovations aim to drive significant revenue growth, with Adobe targeting double-digit annual recurring revenue growth in fiscal 2026.

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