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Analysts downgrade ABF as Primark faces margin pressure and lagging sales amid rising costs and competition.

Market News
13 Apr 2026
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Bearish
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Analysts at RBC Capital Markets downgraded Associated British Foods PLC (ABF), citing challenges for its Primark brand including lagging like-for-like sales, rising competition from online rivals like Shein, and limited digital presence outside the UK. Primark's value-for-money reputation is at risk as it tries to elevate its product offering, while profit margins are squeezed by higher freight and raw material costs. RBC also noted mixed performance in ABF's food segment and cut profit forecasts by 4-7% for the next three years, leading to a downgrade of ABF shares to 'underperform' with a reduced price target of 1,850p from 2,050p.

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