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92% of UK businesses not hiring for AI skills despite media hype, study finds

Market News
24 Mar 2026
Prince Ai Training
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Neutral
pluang ai news

A study by Prince AI Training analyzing over 1,000 UK job listings found that 92% of businesses are not seeking AI skills for non-technical roles. Only 2.6% of listings required AI skills, while traditional tools like Excel and Teams were far more common. This reveals a significant gap between AI media hype and actual hiring practices, suggesting most UK companies are behind in AI adoption. Experts warn that businesses integrating AI skills now will gain a competitive edge as the gap widens.

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