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Card issuers refine credit strategies, focusing on spending behavior and multiple card products beyond credit scores.

Market News
22 Jul 2026
PYMNTS
View Source
Neutral
pluang ai news

Capital One and Synchrony are evolving their credit card strategies by looking beyond traditional credit scores to include spending behavior and credit use patterns. They are differentiating more finely within credit tiers, growing new accounts, and using multiple card products like private-label and co-branded cards to better match consumer credit profiles and spending habits. Digital app engagement is also key, influencing card usage and spending after approval. This shift reflects a more segmented and precise approach to consumer credit, aiming to boost both account acquisition and active card usage.

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