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2X acquires Knownwell to create a unified AI-driven B2B go-to-market services company.

Company Fundamentals
10 Jun 2026
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Bullish
pluang ai news

2X, a global B2B go-to-market services provider, has acquired Knownwell, an AI-as-a-Service platform specializing in agentic AI and commercial intelligence. This acquisition, valuing the combined company at over $400 million, aims to unify marketing, sales, and customer success through AI-driven workflows and data integration. Knownwell's technology enhances 2X's capabilities by analyzing communications and customer interactions to improve account management and growth. David DeWolf, Knownwell's founder, is now CEO of 2X, signaling a strategic focus on blending human talent with AI to transform B2B growth operations.

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