22nd Century Group appoints Katherine Rouse-Bailey as VP of Marketing to boost VLN® brand growth.

22nd Century Group has named Katherine Rouse-Bailey as Vice President of Marketing to enhance its marketing efforts for the VLN® cigarette brand, which features significantly reduced nicotine levels. This move aims to increase brand awareness, consumer trials, and retail sales as the company expands its commercial presence. Rouse-Bailey brings 20 years of experience in consumer health marketing and a data-driven approach to support the company's growth strategy in the second half of 2026 and beyond. The VLN® brand is notable for being FDA-authorized to help reduce nicotine consumption, aligning with 22nd Century's mission to reduce smoking harms.