
22nd Century Group has launched its Pinnacle VLN® low-nicotine cigarette brand in over 150 new retail locations across the metro New York and northern New Jersey area. This expansion targets a large market of nearly 800,000 adult smokers and aims to increase consumer access, drive high-margin revenue, and raise awareness of low-nicotine combustible cigarettes. The VLN® products are FDA-authorized to help reduce nicotine consumption, aligning with public health initiatives. This rollout is a key step in the company's commercial growth strategy to scale its presence in major metropolitan markets and advance toward profitability.