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22nd Century Group launches reduced-nicotine cigarette trial in California's major tobacco market.

Market News
21 May 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

22nd Century Group has initiated a retail trial of its Pinnacle VLN® reduced-nicotine cigarettes in approximately 60 stores across California, marking its first retail presence in the state. This expansion targets California's large and policy-driven tobacco market, which strongly supports tobacco harm reduction and cessation efforts. The trial aims to build consumer awareness and evaluate product performance, with potential for broader expansion to over 2,000 outlets. The move aligns with California's progressive tobacco policies, including bans on flavored tobacco products, positioning VLN® as a relevant alternative for adult smokers seeking lower nicotine options.

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