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IEM Cologne Major drops crypto sponsors as esports shifts focus to blockchain utility partnerships.

Market News
12 Jun 2026
Crypto Briefing
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Neutral
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The IEM Cologne Major 2026, a major Counter-Strike esports tournament with a $1.25 million prize pool, features no cryptocurrency sponsors for the first time, marking a shift away from flashy crypto deals. While teams like B8 Esports maintain blockchain-based partnerships focused on fan engagement and utility, tournament-wide crypto sponsorships have disappeared. This trend reflects a broader move in esports from speculative crypto marketing to more practical blockchain applications. Investors in crypto and esports should watch for partnerships emphasizing utility over promotion.

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